In the Beginning
In 2002, Blake Mycoskie was a contestant on the second season of The Amazing Race. One day, while sitting on a farm in Argentina, an idea popped into his head. After the show, he went home to Texas, sold his driver education company, and went to work on a project that now serves as the inspiration for this blog.
Blake is the founder of TOMS Shoes, a company that started out as a small initiative called the “Shoes for Tomorrow Project” (yes, that’s where the name comes from!) but has blossomed into a worldwide enterprise. This year, Blake published a new blog entitled Start Something That Matters. In it, he talks about a lot of the experiences he has had while building his company, and he also answers a lot of questions from others who are trying to do other great things in their areas of interest. Not only did his blog make me realize there were probably other companies out there doing similar things, but it also made me think about what I could/should be doing knowing what I know. So for now, in the spirit of crediting the little things, this blog is my ode to Blake Mycoskie.
“The Mission Statement”
What’s with the title?
Naturally, every company and organization has a purpose and goal- a “mission statement.” Well, the same goes for this blog. My goal is to call attention to and provide information about companies whose own mission statement is to do good. Whether they be “One for One” or donate their proceeds to great causes, I want to do a little more than the little they already ask. I realize that this is a minuscule gesture in the grand scheme of the things, but I also realize that small gestures are what these companies are built on and can thrive on when they all add up in the end.
(At the risk of going overboard) I’ll leave you with a couple of quotes to ponder…
“Charity sees the need, not the cause”- German Proverb
“If you can’t feed a hundred people, then just feed one.”- Mother Theresa